MAGNAVOLT - 'Beyond Darkness' | An Interview
VICE & VIOLENCE 🔞
Now that I have your attention let me talk to you about 'MAGNAVOLT'. Sure the superlatives above go a long way to describing the narrative of some of his Video and track releases but with all the sleaze and NSFW content he produces he is in my opinion one of the premium Dark Synth content creators out there and I'd have him no other way!
The name Magnavolt is of course to anyone who is a fan of Noire-esque Sci-Fi Action is from an automobile security product advertised during 'Mediabreak' which was a Detroit Area news program on Channel 9 and part of the movie ' 'ROBOCOP'
Clever!!!
A Darksynth music producer from Sweden, he grew up in an environment steeped in the sounds of the 80's and can thank his parents for instilling in him a genuine appreciation of music and the complexities behind how such tracks are created having gone on record mentioning that his Father taught him the basics of sound design no less. Parenting done right!
Sweden has become a literal hot bed for Synthwave Music Producers but none like Magnavolt. With his creepy charisma and a Social Media presence that greases the wheels of his narrative perfectly, he continues infecting us all, twisting our minds with his surreal sounds and thumping beats.
Forged in Neon stole some moments of his time to try and understand the man behind the mask, did we accomplish this? ..Well let's get into it and find out! Shall we?
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Hey thank you so much for sharing your time with Forged today and Congratulations on the 'I
AM VENGENCE' Album, it’s an absolute stormer, obviously there have been 2 tracks since it's release, given all of that how was 2020 for you as an Artist?
I think everyone can relate to this when I say 2020 was a bit of a shit storm for everyone
including myself. A lot of things happened that just shouldn't of happened, but I guess when it comes to my personal life as an artist without going into detail some of the explosive events
that went down for me in the first half of the year fuelled a lot of my inspiration for the album.
So if I'm honest & 'I AM VENGEANCE' was an outlet of sorts for me.
How did you come up with the name Magnavolt?
The word Magnavolt itself actually originates from Robocop 2, I'm a big fan of movies from the 80's and early 90's. I wanted something that symbolised me and felt strong when I heard it, this name took root with me and somehow stuck.
It’s fair to say you started out more in the Dream-wave spectrum and anyone who hears your
music to date will know you did an absolute 180 and are producing some of the heaviest dark synth tracks out there. What was your reasoning behind flipping genres?
In the early days it was easy to get sucked into clicks of people and artists. This was how I
found myself trapped in the same routine and the same dreamwave circles. I realised that this was becoming a toxic environment, constantly creating to a set of invisible rules that truly just wasn't me.
I basically got tired of not being myself so I decided to break away and start becoming more of the artist that I know I am and had always wanted to be. It cost me a load of people and connections but I don't want to roll with a crowd that's going nowhere or in those circles anymore. If that meant I had to stand alone to do that then that's what I was gonna do.
Sex sells, let’s be honest with ourselves and anyone who follows your socials get a face full of it Ha-Ha, have you received any back lash from fans or others with respect to the hyper-
sexualisation of your music videos?
I like explicit content, I mean if we're honest with ourselves who doesn't? I've actually had a
really good response online for some of the content and collaborations I've worked on.
Model: @razorrazorredd
Speaking of which, you’re on record as suggesting your taking on another platform with
Magnavolt in ’Only fans’ marketing wise it may very well be a genius move, tell us what you’d
like to achieve in making such a switch? Are you also appearing in these videos?
Only fans is a platform where almost anything goes. Most of what I've got planned and is
currently in the works for this content wise is ultra top secret, but I can tell you that its
going to give a whole new side to my music, one without the boundaries of the more popular
social media platforms. Whether or not me or the characters of the universe I've created around my music will make an appearance is something your just going to have to wait and
see.
Model: @razorrazorredd
Who have been your musical inspirations growing up? I imagine that has changed a little over time?
Even though I started off in the Dream-wave genre I never actually listened to much to this.
Even growing up I was always about the heavy side of music, genres with more attitude like Heavy Metal, Electro, some Techno and Hip Hop. Artists like Daft Punk, Metallica, Nu-Metal
bands like Killswitch Engage, Slipknot and Papa Roach were always top of my playlists.
Possibly putting you on the spot but what would you say is the most favourite track in your
entire discography? Why?
This is an easy answer definitely 'Senshi'. This track is a big part of the character and world I've built around my music. 'Senshi' means warrior in Japanese and I really think that this track has the best connection to the universe around my character that is the basis of my music.
What has been the advice that you’ve been given that has always stuck with you?
Staying true to myself is the best advice I've ever had, without this I wouldn't have pushed
this far and achieved what I have already. Hopefully this will push me to keep achieving the
goals I want to reach.